Essential Tools to Protect Yourself as an Online Seller

Jake Michaels
June 8, 2020
1:00 am

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Online businesses are flourishing in the digital age as more and more people are doing their shopping on the Internet. Whether you are starting online or you are transitioning from a physical storefront, it’s essential to protect your business in the cyber realm as well. Keeping your investment safe means making use of specific tools and protocols when conducting business with netizens. Here are some you should make use of:

RMA Management

One of the most problematic things a seller can deal with is returns and refunds, as not only do these involve logistics, but they also add to expenditures overall. Making use of a Return Merchandise Authorization management system can make your operations much smoother. It can help with stock rotation, processing, supply chain monitoring, and managing any discrepancies with products that are sent back.

After all, return fraud has affected the retail industry for years, and this same problem has permeated the online world. With statistics showing that fraudulent returns have accounted for up to 27 billion USD of sales losses, it’s better to have the right systems set in place so that you can track fraudulent consumers and identify unreasonable returns that should not be processed.

Network Security

This factor is an essential requirement that you should invest in if you’re going to conduct serious business online, especially since selling goods across the vast Internet means you’ll be handling sensitive data and the transfer of money. Even if you don’t have a full-on suite built for enterprises, it would be wise to make use of payment portals that offer proper encryption and payment protection for both buyers and sellers. Make sure you also have good network security. Use secured passwords for any accounts you run so that you don’t run the risk of getting hacked, putting yourself and any potential and existent customers in a possibly jeopardized position.

Just in 2019, 6,500 online stores experienced major data breaches, and this situation remains a constant threat. It is especially important to protect yourself, your clientele, and your business if you are using your own platform and not any existing online markets. If you are operating through social media pages, it’s also important to identify real accounts from fake ones.

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Book Keeping

This component is vital for any active business. There are specific tools you can make use of that cater to online companies so that you can manage your invoices, have a record of your transactions, verify what’s going in and out, and see your cash flow. It is a must as a protective measure against unexpected expenditures, falling behind on maintenance, and even theft.

It is especially important if you have other individuals you employ and you don’t run the business on your own. As much as it would be preferable to simply trust, there are a lot of cases of money being filtered out into employee pockets or unknown funds. Even if you have a trustworthy team, it can also help you against any disputes.

By making use of the right software and practices, your business should be able to flourish online. It will be protected from the perils that lie on the world wide web.

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